Open AccessINFLUENCE OF MELODY FM NIGERIA GO BETTER, A PIDGIN ENGLISH RADIO PROGRAMME IN CREATING DEVELOPMENT AWARENESS IN WARRI, NIGERIA
Author(s) -
Caroline Ubini,
Majority Oji
Publication year - 2021
Publication title -
nnamdi azikiwe university journal of communication and media studies
Language(s) - English
Resource type - Journals
ISSN - 2756-486X
DOI - 10.47851/naujocommed.v2i1.111
Subject(s) - likert scale , pidgin , worry , population , scale (ratio) , sustainability , public relations , psychology , political science , geography , sociology , demography , ecology , developmental psychology , linguistics , philosophy , anxiety , cartography , psychiatry , creole language , biology
The study investigates how radio has been used as a carrier of development information to create awareness on development issues among people of Warri, Nigeria. The study builds on what researchers have recognized as the strength of radio in spurring peoples’ interest and participation in development matters. The study adopts the cross-sectional research method to sample the views of 240 respondents drawn from Warri population. The graduated data derived from a Likert scale were statistically analysed using percentages. The findings reaffirmed the rationalized position of scholars on the use of radio in the direction of development. The sustainability of the programme and the quest for future capable hands to continue to run the programme however remain a worry to the people and are recommended for action.