Open AccessPERCEPTION OF SOCIAL MEDIA AS NEWS SOURCES AMONG RESIDENTS OF SOUTH-EAST NIGERIA
Author(s) -
Okorji Peter Uchenna
Publication year - 2020
Publication title -
nnamdi azikiwe university journal of communication and media studies
Language(s) - English
Resource type - Journals
ISSN - 2756-486X
DOI - 10.47851/naujocommed.v1i2.86
Subject(s) - social media , perception , data collection , sample (material) , south east , population , psychology , survey methodology , calculator , sample size determination , geography , multistage sampling , advertising , sociology , social science , computer science , demography , statistics , mathematics , business , world wide web , chemistry , chromatography , neuroscience , physical geography , operating system
The study explored the perception of South-East residents regarding social media usage as news sources. The perception theory and the Technology Acceptance Model provided explanations for the study.The survey research method was used for the investigation while the questionnaire helped as the data collection instrument. Residents of South-East Nigeria constituted the population of the study from where 400 sample size was drawn using the Creative Research Systems online sample size calculator. The multi-stage sampling technique was used while tables and simple percentages were deployed to present and analyse the collected data. Based on the analysis of data, findings among others showed that residents of South-East Nigeria do not perceive the social media platforms as credible sources of news. Accordingly, the researcher recommends that proper checks should be done to ascertain the authenticity of the news got via social media.