Open AccessANALYSIS OF MARKETING INFORMATION SYSTEMS AND CONCEPTION OF AN INTEGRATED MARKETING INFORMATION SYSTEM
Author(s) -
Veselina Ivanova Nedeva
Publication year - 2014
Publication title -
computing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.184
H-Index - 11
eISSN - 2312-5381
pISSN - 1727-6209
DOI - 10.47839/ijc.3.2.296
Subject(s) - marketing research , marketing , quantitative marketing research , information system , business , marketing management , digital marketing , marketing strategy , return on marketing investment , computer science , engineering , electrical engineering
The article presents the results of a research in the field of the marketing information technologies. The subjects of the research are the marketing information systems, mainly the information systems used in the marketing business activities of the studied companies. 25 marketing information systems were covered. Data were collected in the period 1999-2002. A study was conducted on the basis of criteria and indices preliminarily worked out as well. Analysis was made, results were obtained and a concept for the building of a marketing information system of an integrated kind was proposed.