Open AccessA study on the popularity of handmade products among consumers
Author(s) -
Erzsébet Major,
Irén Rita Kőszegi,
Esmeralda Kadëna
Publication year - 2020
Publication title -
gradus
Language(s) - English
Resource type - Journals
ISSN - 2064-8014
DOI - 10.47833/2020.3.agr.002
Subject(s) - popularity , marketing , business , point of sale , advertising , quality (philosophy) , work (physics) , point (geometry) , engineering , psychology , mechanical engineering , social psychology , philosophy , geometry , mathematics , epistemology , world wide web , computer science
The focus of this study was toexamine the popularity of handmade products among consumersthrough a survey. We shed light on the effect of the socio-demographic factorssuch as agender identity, age, education, and income level,onconsumer behavior (frequency of purchase, purchase considerations, most popular place of purchase),and consumer demand. The results point out that handmade products are becoming increasingly popular. The surveyed consumers chose high-quality food, which can be beneficial for the manufacturers of handmade products. Hence, we suggest that providing local services and products can be an ideal opportunity to generate income in rural regions. Since only 51 people were surveyed,we are aware that our work cannot be representative,and further data collectionand analysisareplanned for future work.