Open AccessE-MARKETING AND ITS IMPLICATION FOR HUMAN CAPITAL IN THE TIME OF CORONA
Author(s) -
Reham Ershaid Sami Nusair,
Ahmad Nader Mahmoud Aloqaily
Publication year - 2021
Publication title -
rimak international journal of humanities and social sciences
Language(s) - English
Resource type - Journals
ISSN - 2717-8293
DOI - 10.47832/2717-8293.1-3.2
Subject(s) - marketing , business , human capital , competition (biology) , marketing management , knowledge management , field (mathematics) , economics , computer science , ecology , mathematics , pure mathematics , biology , economic growth
This study aims to identify the reality of E-marketing, the reality of human capital, and the relationship between e-marketing and human capital. This study has a theoretical mission in which researchers have benefited from the survey method that is based on knowledge of what was said and written of the researchers' opinions regarding the studied topic. This helps to anticipate the future of marketing, and highlight the role of e-marketing and human capital in the field of organization sciences and organizational behavior and their applications in business organizations. As business organizations represent the environment from which ideas were originated and generated, and through which theories and intellectual models emerged. This helped create the appropriate climate and knowledge base for organizations to rely on, in an environment dominated by competition challenges and speed of change.