Open AccessWhat do they want? Web-based survey incentive preferences among college students
Author(s) -
Alyssa M. Lederer
Publication year - 2020
Publication title -
american journal of health studies
Language(s) - English
Resource type - Journals
eISSN - 1945-4511
pISSN - 1090-0500
DOI - 10.47779/ajhs.2019.42
Subject(s) - incentive , web survey , statistic , demographics , incentive program , population , psychology , marketing , business , medical education , medicine , demography , statistics , economics , environmental health , sociology , microeconomics , mathematics
Offering incentives is a survey research best practice; however, little is known about what kind of incentives college students, a frequently sampled population for health research, prefer. To fill this gap, N=415 undergraduates took a web-based survey with four incentive options. Cross-tabulation analyses with the chi-square statistic and Cramer’s V were used to compare incentive selection by demographic variables. Participants most commonly selected e-gift cards to Amazon and a popular coffee chain; incentive preferences varied based on demographics. Providing incentive choice and considering the preferences of specific priority populations may help to increase web-based survey response rates among college students.