Open AccessDiffusion of Innovation Elements that Influence the Adoption and Diffusion of Distance Education in Health
Author(s) -
James E Ball,
Roberta J. Ogletree,
Paul A. Asunda,
Kim S. Miller,
Elaine T. Jurkowski
Publication year - 2020
Publication title -
american journal of health studies
Language(s) - English
Resource type - Journals
eISSN - 1945-4511
pISSN - 1090-0500
DOI - 10.47779/ajhs.2014.221
Subject(s) - directory , diffusion , diffusion of innovations , dissemination , distance education , diffusion theory , innovation diffusion , health education , health promotion , promotion (chess) , public relations , business , psychology , medical education , marketing , health care , mathematics education , medicine , political science , economic growth , engineering , telecommunications , computer science , economics , physics , politics , law , thermodynamics , operating system
The purpose of this study was to identify which elements in Rogers’ (2003) diffusion of innovation theory are more likely to influence the adoption and diffusion of distance education in health education. Researchers used Survey Monkey to disseminate an instrument to health education faculty and instructors currently employed by the health education and promotion departments listed in the AAHE directory (2011). Based on the results, it can be concluded that the likelihood of distance education adoption by health education faculty is dependent on the communication channels and characteristics of the innovation (distance education) elements of the diffusion of innovation theory.