Open AccessSocial Commerce Impact on Consumers’ Purchase Intention among Generation-Z Consumers in Sri Lanka
Author(s) -
A.K.D.N. Dilshani,
S.M.N. Praveeni,
W.D.M. Wanigasekara
Publication year - 2022
Publication title -
international journal of research and innovation in social science
Language(s) - English
Resource type - Journals
ISSN - 2454-6186
DOI - 10.47772/ijriss.2022.6333
Subject(s) - sri lanka , business , generation y , advertising , social commerce , marketing , commerce , social media , economics , socioeconomics , political science , tanzania , law