Open AccessPengaruh Kualitas Pelayanan Terhadap Kepuasan Anggota Koperasi Kredit Bahtera Adi Guna (Bahana) Bandar Lampung
Author(s) -
Theresia Yosananingtyas,
Victor Marindra Ardianto
Publication year - 2012
Language(s) - English
Resource type - Journals
ISSN - 2086-9592
DOI - 10.47768/gema.v13i2.242
Subject(s) - accidental sampling , service quality , statistics , population , regression analysis , data collection , psychology , mathematics , business administration , service (business) , business , demography , marketing , sociology
This research was conducted aiming to analyze the effect of service quality on member satisfaction partially. This research was conducted at the Adi Guna Bahtera Credit Cooperative (Bahana) in Bandar Lampung with an exploratory research type. The method of data analysis in this study uses a simple linear regression analysis with a population of members of the Bahman Adi Guna Credit Cooperative (Bahana) Bandar Lampung which amounted to 125 and a sample of 100 respondents with a non-probability sampling technique, namely accidental sampling. Data collection methods using questionnaires and interviews. Data analysis was performed using the help of the SPSS program. The results showed the regression equation Y = 0.833 + 0.958X. The service quality variable has a positive effect on member satisfaction variables and is significant as evidenced by the t value of 18,321 with significant value of 0,000. Based on the output of the summary model, the size of the R Square number is 0.774, which is 77.4%, which means that service quality contributes to the satisfaction of the members of the Bandar Lampung Adi Guna Credit Cooperative (Bahana) by 77.4%. While the remaining 22.6% is influenced by other factors outside this factor model.