Open AccessMarket Management System for Customer Care Service
Author(s) -
Vaishali Surjuse,
Jayant Gomase,
Onkar Latare,
Nachiket Shende
Publication year - 2022
Publication title -
international journal of computer science and mobile computing
Language(s) - English
Resource type - Journals
ISSN - 2320-088X
DOI - 10.47760/ijcsmc.2022.v11i01.026
Subject(s) - business , order (exchange) , marketing management , marketing , digital firm , process management , enterprise relationship management , set (abstract data type) , service (business) , marketing strategy , knowledge management , computer science , enterprise software , customer retention , service quality , finance , programming language
In order to seek out the amount of effectiveness of selling management and make a good system, it becomes evident that an additional in-depth study of the management of marketing activity as a method that happens beneath the influence of a group of factors, that thought will alter to higher sight and solve existing problems, is necessary. The topic of the study is the theoretical and method foundations of management of the marketing activities of an enterprise and strategies for evaluating its effectiveness. The aim of the study is to create a system for managing marketing activities of an enterprise. In order to attain the aim of the study, the subsequent tasks are set and solved: to substantiate theoretical and method foundations of the formation of the management system of selling activity of enterprise, to specify elements of this system, and to spot styles of links between the components of the management system of marketing activity of enterprise and also the factors influencing it and its potency, to see composition of indicators of efficiency of marketing management system.