Open AccessIntegrating Business Analytics into SMEs in Mexico: Challenges and Opportunities
Author(s) -
Jorge Luis González Fernández,
Juan Edel Gutierrez,
Luís A. Castro
Publication year - 2016
Publication title -
avances en interacción humano computadora
Language(s) - English
Resource type - Journals
ISSN - 2594-2352
DOI - 10.47756/aihc.y1i1.13
Subject(s) - business , business intelligence , analytics , business analytics , profit (economics) , work (physics) , forcing (mathematics) , small business , business plan , marketing , task (project management) , public relations , business analysis , business model , knowledge management , management , economics , computer science , data science , engineering , mechanical engineering , climatology , microeconomics , geology , political science
Entrepreneurs in Mexico start their businesses out of need, based on good ideas or to accomplish a “dream”. Nonetheless, starting out a business is not an easy task. Usually, business owners lack either professional background or financial knowledge, and focus only on keeping the business afloat, while trying to obtain profits. Business Intelligence and Analytics serve a great purpose in the growth of any company, but it is usually left out or ignored by small or medium enterprises, due to a lack of knowledge or because owners do not consider it necessary for a mid to long term plan. In the long run, businesses usually fail to achieve profit or cannot continue, and end up not knowing what went wrong. The information that a business generates could serve as a starting point for good and solid decision making, but the culture that dominates small and medium enterprises on any industry leaves important information unrecorded or unattended, forcing them to work based only on trial and error.