Open AccessAnalisis Kepuasan Pengguna Website Asuransi Untuk Peningkatan Pelayanan Asuransi Studi Kasus www.Cakrawalaproteksi.Com
Author(s) -
Syafitri Mona Sari,
Firdaus Firdaus,
Ahmad Haidar Mirza
Publication year - 2020
Publication title -
jurnal nasional ilmu komputer
Language(s) - English
Resource type - Journals
ISSN - 2746-1343
DOI - 10.47747/jurnalnik.v1i1.57
Subject(s) - business , customer satisfaction , social media , advertising , marketing , promotion (chess) , customer value , computer science , world wide web , politics , political science , law , market economy , hierarchy , economics
Currently, technology has developed quite rapidly and covers all aspects, including in the insurance industry. Almost every insurance company has a website or social media that can be accessed by all internet users as a means of promotion and transactions. PT. Asuransi Cakrawala Proteksi is an insurance company that also carries out promotions through websites and social media. This research will discuss the customer satisfaction of PT. Asuransi Cakrawala Protection with the role of social media. Customer satisfaction is determined by looking at the difference between the actual value received and the expected value using the website and social media Facebook. From calculating the level of customer satisfaction with ServQual dimensions and simple analysis, a strategy will be produced to maintain or increase customer satisfaction.