Open AccessImpact of motivations to buy and offer gifts in consumerism at Christmas
Author(s) -
Eulália Santos,
Ana Diogo,
Vanessa Ratten,
Fernando Oliveira Tavares
Publication year - 2021
Publication title -
scientific annals of economics and business
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.204
H-Index - 6
eISSN - 2501-3165
pISSN - 2501-1960
DOI - 10.47743/saeb-2021-0020
Subject(s) - consumerism , advertising , marketing , business , economics , market economy