Open AccessSponsoring Esports to Improve Brand Image
Author(s) -
Bruno Duarte Abreu Freitas,
Ruth Sofía Contreras Espinosa,
Pedro Álvaro Pereira Correia
Publication year - 2020
Publication title -
scientific annals of economics and business
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 0.204
H-Index - 6
eISSN - 2501-3165
pISSN - 2501-1960
DOI - 10.47743/saeb-2020-0030
Subject(s) - brand image , advertising , affect (linguistics) , exploratory research , marketing , qualitative property , business , psychology , sociology , mathematics , statistics , social science , communication