Current Trends in Business Communication: Anglicisms in German

Anglicisms have invaded all languages nowadays, but it seems that German is being invaded by English loanwords not only in oral but also in written communication. This article intends to briefly analyze whether Anglicisms represent an enrichment or rather an intrusion to a language, taking into consideration the fact that the influx of English loanwords upon German has even led to the appearance of a hybrid means of communication named Denglish. Examples of Anglicisms and pseudo-Anglicisms in German originate from an area that is nowadays mainly English, namely the business communication, more presicely advertising. But, apart from the linguistic considerations, Anglicisms are to be understood also as an expression of cultural, social, economic and even political aspects.