Open AccessIMPACT OF BANK’S CORPORATE SOCIAL RESPONSIBILITIES ON CUSTOMER BUYING ATTITUDE: THE CASE OF GHANAIAN UNIVERSAL BANKS
Author(s) -
A. J. R. Ayam,
F. K. Dorsaa,
E. Anderson,
S. Mensah
Publication year - 2022
Publication title -
uds international journal of development
Language(s) - English
Resource type - Journals
ISSN - 2026-5336
DOI - 10.47740/516.udsijd6i
Subject(s) - likert scale , loyalty business model , corporate social responsibility , business , marketing , loyalty , competition (biology) , social responsibility , point (geometry) , scale (ratio) , public relations , psychology , ecology , developmental psychology , geometry , mathematics , physics , quantum mechanics , political science , service quality , biology , service (business)