Open AccessBoosting Purchase Intention and Online Participation Through Passion
Author(s) -
Carolina Herrando,
Julio Jiménez Martínez,
María José Martín de Hoyos
Publication year - 2020
Publication title -
ijiis: international journal of informatics and information systems
Language(s) - English
Resource type - Journals
ISSN - 2579-7069
DOI - 10.47738/ijiis.v3i3.99
Subject(s) - interactivity , passion , social media , business , user engagement , influencer marketing , process (computing) , marketing , valence (chemistry) , psychology , advertising , social psychology , relationship marketing , computer science , world wide web , marketing management , physics , quantum mechanics , operating system