Open AccessThe Charisma of Online Group-Buying: The Moderating Role of Social Motivation
Author(s) -
Yi-Mu Chen,
TsengLung Huang,
Sean Hung
Publication year - 2019
Publication title -
ijiis: international journal of informatics and information systems
Language(s) - English
Resource type - Journals
ISSN - 2579-7069
DOI - 10.47738/ijiis.v2i1.86
Subject(s) - popularity , purchasing , group buying , business , product (mathematics) , marketing , advertising , psychology , social psychology , geometry , mathematics