Open AccessMarketing role in management of modern business
Author(s) -
Sanjar Sabirjonov,
Javohir Xoldarov
Publication year - 2022
Publication title -
society and innovations
Language(s) - English
Resource type - Journals
ISSN - 2181-1415
DOI - 10.47689/2181-1415-vol3-iss3/s-pp122-127
Subject(s) - business , marketing management , marketing , business marketing , business management , new business development , design management , business relationship management , process management , knowledge management , business model , electronic business , information management , business administration , computer science
Today marketing has become one of the main tools of strategic business management. The article defines the importance of marketing for management a company in modern conditions. The article shows trends of consumer’s behavior and changes of market’s segments, also she demonstrates deficiencies of management of business and internal functional organization of processes. At the end the author describes main marketing approaches and solutions by management of business.