Open AccessPENGARUH SHOPPING LIFESTYLE, VISUAL MERCHANDISHING, PROMOSI PENJUALAN ONLINE, DAN HEDONIC SHOPPING MOTIVIES TERHADAP ONLINE IMPULSE BUYING
Author(s) -
Prili Handayani,
Syaiko Rosyidi
Publication year - 2022
Publication title -
bbm (buletin bisnis and manajemen)
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2656-6028
pISSN - 2442-885X
DOI - 10.47686/bbm.v8i2.508
Subject(s) - advertising , group buying , impulse (physics) , business , nonprobability sampling , business administration , psychology , sociology , population , demography , physics , quantum mechanics