Open AccessEFFECT OF WOMEN ENTERPRISE FUND MANAGEMENT TRAINING ON THE PERFORMANCE OF WOMEN ENTERPRISES IN EMBU COUNTY
Author(s) -
George W. W. Njoroge,
Jagongo Ambrose
Publication year - 2016
Publication title -
international journal of business strategies
Language(s) - English
Resource type - Journals
ISSN - 2519-0857
DOI - 10.47672/ijbs.52
Subject(s) - business , descriptive statistics , human resources , population , product (mathematics) , marketing , descriptive research , statistic , workforce , entrepreneurship , economic growth , management , economics , medicine , finance , statistics , geometry , mathematics , environmental health
Purpose: The purpose of this study was to investigate the effect of WEF management training on women owned enterprise performance in Kenya.Methodology: This study adopted a descriptive study design. The population of interest in this study consisted of four hundred and seventeen (417) Women Owned Enterprises registered and operating SMEs in Embu County as provided by the Department for Gender and Social Development. The sample size was 201 Women Owned SMEs. The information sources used during this study was primary data, comprising of a questionnaire with closed statements. The data was analyzed using descriptive and inferential statistic measures of central tendency, correlation analysis. The results were presented using tables.Results: Findings revealed that women owned enterprises performed poorly as far as businesses sales, profits, assets and workforce were concerned. The poor performance may have been caused by the level of training specifically; the results indicated that the majority of respondents lacked entrepreneurship training and also that there existed a significant relationship between Entrepreneurial Management Training and women enterprises performance. Descriptive findings revealed that majority of respondents had not been trained on human resource skills and inferential results indicated a significant relationship between Human Resource Management Training and Women Enterprise Performance. The majority had not been trained on product marketing skills. Inferential results indicated that there is a significant relationship between Training in Product Marketing and Women Owned Enterprise Performance.Unique contribution to theory, practice and policy: It is recommended that women owned enterprises should encourage training specifically, on financial management, entrepreneur, human resource and how to market their products. Training curriculum should be particularly designed to meet the subject standards for women owned enterprises especially new entrants.