Open AccessBeach Tourism Destinations Promotion Strategy Tthrough Social Media Influencers in Bulukumba Regency
Author(s) -
Asmawaty Asmawaty
Publication year - 2021
Publication title -
international journal papier public review
Language(s) - English
Resource type - Journals
ISSN - 2709-023X
DOI - 10.47667/ijppr.v2i4.117
Subject(s) - influencer marketing , tourism , promotion (chess) , documentation , tourist attraction , business , marketing , advertising , social media , product (mathematics) , mathematics , computer science , marketing management , geography , political science , relationship marketing , programming language , geometry , archaeology , politics , world wide web , law
The purpose of this study is to determine the strategy of influencers in attracting tourist visits to Bulukumba Regency. The method used in this research is a qualitative approach. The subjects in this study were the people around the tourist attraction, tourists and the Bulukumba Regency Tourism Office. The research instrument is Observation, Interview and Documentation. The results of this study show. Influencer Marketing is one of the marketing strategies by using efficient social media to promote a product or service offered by the industry. Not only that, using Influencer Marketing can significantly cut costs used for promotions