Open AccessAbsurdism and Generation Z Humor: the Effects of Absurdist Content on Perceived Humor Levels in Generation Z Students
Author(s) -
Chloe Partlow,
Patricia Talarczyk
Publication year - 2021
Publication title -
journal of student research
Language(s) - English
Resource type - Journals
ISSN - 2167-1907
DOI - 10.47611/jsrhs.v10i4.2011
Subject(s) - absurdism , absurdity , likert scale , content (measure theory) , rubric , value (mathematics) , psychology , social psychology , mathematics , mathematics education , statistics , literature , art , developmental psychology , mathematical analysis
This study investigated the relationship between absurd humor in meme stills and the perceived humor among Generation Z students. Students of a high school in Northeast Ohio were given one of two seemingly identical surveys, each with a selection of six memes and individual Likert scales corresponding to the presented memes. A rubric was created with guidelines for visual components that was used to assign the presented memes an absurdity score with categories of “minimal absurdism,” “semi-absurd,” and “absurd.” Participants (n=298) were asked to rank the memes on the Likert scale ranging from a value of 1—not at all funny to a maximum value of 5—extremely funny. Following a chi-squared test, we can be over 99% confident that there is a present relationship between absurdist humor content in meme stills and how humorous they are rated by Generation Z students. These findings can be applied to the usage of memes in marketing, an ever-increasing function of meme humor, to make advertisements and communication more effective.