Open AccessOnline Banner Adverts: More Than The Final Click
Author(s) -
Donavan Burgess
Publication year - 2015
Publication title -
journal of student research
Language(s) - English
Resource type - Journals
ISSN - 2167-1907
DOI - 10.47611/jsr.v4i2.261
Subject(s) - banner , constructive , focus (optics) , the internet , advertising , psychology , affect (linguistics) , key (lock) , relation (database) , marketing , computer science , business , world wide web , communication , computer security , physics , archaeology , process (computing) , optics , history , operating system , database
This study intends to gain an exploratory insight into the behaviours of young adults (18-25) which affect their responses to online banner adverts. By utilising the consumer-controlled focus of the Interactive Advertising Model and incorporated functional behaviours of the internet motives and modes as the pivot of the study, enabled the ability to facilitate a core behavioural understanding of the targeted cohort as well as key associated factors. In addition, brief, yet constructive recommendations in relation to this study are presented for the business community.