Open AccessA Study on the Influence of Instagram on Business Development of Unorganised Netpreneurs Among Various Popular Social Media Platforms
Author(s) -
Sibichan Thomas,
S. Rajendran
Publication year - 2020
Publication title -
international journal of research in engineering, science and management
Language(s) - English
Resource type - Journals
ISSN - 2581-5792
DOI - 10.47607/ijresm.2020.345
Subject(s) - social media , business , marketing , social media marketing , promotion (chess) , outsourcing , advertising , digital marketing , computer science , world wide web , political science , politics , law
Social networking sites have become a new tool in marketing. A large number of companies already use Instagram as a platform for marketing. Myriads of opportunities are waiting for retailers through social media networks. Instagram based platform provides retailers a new arena. Most of the netpreneurs are using Instagram for customer relations, and to introduce new brands to the customers. It has also been proved as one of the cost effective marketing method for retailers. Throughout the study and survey, it has been proved that about 90% of respondents agree that Instagram is one among the top social sites, that supports marketing. Most of the netpreneurs use different tactics in business, by putting offers and promotion. Instagram could be used as a better platform for the collaboration of different netpreneurs to handle the tasks. Though social media marketing is time consuming, by outsourcing netpreneurs can overcome the main hurdle in this marketing strategy.