Open AccessImpact of Social Media Advertising On Indian Energy Drink Market
Author(s) -
Chandan Kumar Thakur,
Ritika Roy,
Sourav Ray
Publication year - 2020
Publication title -
international journal of research in engineering, science and management
Language(s) - English
Resource type - Journals
ISSN - 2581-5792
DOI - 10.47607/ijresm.2020.319
Subject(s) - business , advertising , marketing , social media , incentive , work (physics) , engineering , economics , political science , law , microeconomics , mechanical engineering
We have addressed the present study, which discusses the impact on customer brand preferences of social media advertising. Social networking as an immersive business environment where marketers and brand managers can better engage with, communicate and impact consumer decision making (high-energy drinks) on products. This is so important. The new challenge of marketers is to realize that customer-led marketing is a significant marketing feature. When everybody searches for a health alternative in this new situation. All try to keep foot. This is an incentive for the energy drink industry to eventually expand. In the 2020-2025 forecast period, the Indian energy drink market is projected to expand in the CAGR by 9.22%. Energy drinks such as Red Bull, Gatorade, Sting and Mountain Dew are popular. All businesses attract customers through diverse tactics such as cutting prices, promoting celebrities and funding various sports. These businesses have continued to impact people in the rising Energy Drink market. Social media's influence is huge. Social networking ads is the upcoming medium for both businesses to try to build a footprint. Red Bull and Mountain Dew, who have done outstanding marketing work and are still involved in the social media.