Open AccessCUSTOMER INTEGRATION AND COMPETITIVE ADVANTAGE OF FOOD AND BEVERAGES MANUFACTURING FIRMS IN KENYA
Author(s) -
Conrad Ochego Mogaka,
Sammy Odari,
Wycliffe Arani
Publication year - 2022
Publication title -
international journal of supply chain management
Language(s) - English
Resource type - Journals
ISSN - 2518-4709
DOI - 10.47604/ijscm.1566
Subject(s) - business , marketing , competitive advantage , procurement , kenya , beverage industry , sample (material) , descriptive statistics , sample size determination , statistics , mathematics , chemistry , chromatography , political science , law