Open AccessPorter’s Generic Competitive Strategies, Alliance Partnerships and Firm Performance of Mobile Telephone Network Service Providers in Kenya
Author(s) -
Margret Musyoka,
Robert Asara,
Charles Ombuki
Publication year - 2022
Publication title -
european journal of business and strategic management/european journal of business and strategic management
Language(s) - English
Resource type - Journals
eISSN - 2520-9183
pISSN - 2518-265X
DOI - 10.47604/ejbsm.1681
Subject(s) - descriptive statistics , service provider , business , general partnership , mobile service , marketing , strategic alliance , service (business) , alliance , knowledge management , computer science , statistics , finance , political science , mathematics , law