Open AccessCOMMUNICATION POLICY OF MEDICAL INSTITUTIONS OF THE SVERDLOVSK REGION IN THE INTERNET ENVIRONMENT: A DETERMINANT OR A BRAKE ON THE DEVELOPMENT OF MEDICAL TOURISM
Author(s) -
Yulia А. Maltseva,
Vladimir G. Klimin
Publication year - 2022
Publication title -
vestnik bist
Language(s) - English
Resource type - Journals
eISSN - 2078-9033
pISSN - 2078-9025
DOI - 10.47598/2078-9025-2022-1-54-68-74
Subject(s) - medical tourism , business , tourism , the internet , key (lock) , public relations , marketing , political science , computer science , computer security , world wide web , law
The article presents the results of a pilot study conducted in August 2021 on the basis of publicly available data on the readiness for communication interaction with medical tourists of medical institutions of the Sverdlovsk region. The problem areas of the communication systems of regional medical organizations, factors that hinder the trusting interaction of "consumers of medical services — medical organizations" and key "points of growth", forms of organization of relationships that stimulate both the development of medical tourism in the Sverdlovsk region and the strengthening of the marketing orientation of regional healthcare are identified.