Open AccessPerception of brand value and motivation to collect second goods
Author(s) -
Monika Tiarawati,
Widyastuti Widyastuti,
Yessy Artanti,
Agus Frianto,
Sista Paramita
Publication year - 2022
Publication title -
technium social sciences journal
Language(s) - English
Resource type - Journals
ISSN - 2668-7798
DOI - 10.47577/tssj.v34i1.5711
Subject(s) - perception , value (mathematics) , fast moving consumer goods , speciality goods , business , intermediate good , marketing , luxury goods , goods and services , advertising , commerce , microeconomics , economics , production (economics) , product market , psychology , mathematics , statistics , economy , neuroscience , incentive