Open AccessBuilding Green Hotel Image Through Employee's Green Behaviour in Five Star Hotel in Bali
Author(s) -
I Ketut Astawa,
I Ketut Budarma,
Cokorda Istri Sri Widhari,
Anak Agung Putri Suardani
Publication year - 2021
Publication title -
technium social sciences journal
Language(s) - English
Resource type - Journals
ISSN - 2668-7798
DOI - 10.47577/tssj.v23i1.4522
Subject(s) - hotel industry , business , star (game theory) , marketing , psychology , geography , tourism , mathematics , mathematical analysis , archaeology
This study investigates the effect of hotel employees' green awareness, knowledge, and skill on their intention to implement green practices in a 5-star hotel in Bali. The study is guided by the hotels' green ability model with data collected through a survey from 82 hotel operational staff, supervisors, middle and top managers of 5-star hotels in Bali. Furthermore, the research hypothesis of the data obtained was analyzed using SEM-PLS 3.3.3. The result showed that employees’ environmental knowledge and awareness contribute significantly to their intention to implement green practices, while their green skill is weakly influenced. Additionally, employees' intention to implement green practices positively affects green hotel image. Therefore, this research also discussed the theoretical and practical implications.