Open AccessORGANIZATIONAL AND ECONOMIC MECHANISM OF USING BENCHMARKING IN INCREASING THE COMPETITIVENESS OF AGRICULTURAL ENTERPRISES
Author(s) -
Денис Олександрович Бобровник
Publication year - 2020
Publication title -
socìalʹniĭ kaleĭdoskop/socìalʹnij kalejdoskop
Language(s) - English
Resource type - Journals
eISSN - 2710-5121
pISSN - 2709-0906
DOI - 10.47567/bomivit.1-3.2020.01
Subject(s) - benchmarking , business , competitor analysis , agriculture , process (computing) , industrial organization , process management , knowledge management , marketing , computer science , operating system , ecology , biology
The article considers the organizational and economic mechanism of using benchmarking to increase the competitiveness of agricultural enterprises. The essence of the concept of "benchmarking" for agricultural enterprises is specified. Benchmarking of agricultural enterprises is considered from a dynamic approach, which offers to understand the systematic activities of agricultural enterprises, the main purpose of which is to increase the competitiveness of the enterprise, which is achieved by adapting the best methods of business processes of reference enterprises.
The author's definition of the concept "benchmarking of agricultural enterprises" is offered. formulate their own approach to the model of conceptual principles of benchmarking of agricultural enterprises, which includes the functional purpose, purpose, objectives, subject, object and information support of benchmarking of agricultural enterprises.
The organizational and economic mechanism of benchmarking in increasing the competitiveness of agricultural enterprises is considered. It is established that a special role in benchmarking is played by specialized organizations that analyze competitors, create methods for comparing the work of farms, form a platform for interaction between agricultural producers, governmental and non-governmental institutions, seek common ways of agricultural development. These organizations follow a benchmarking approach that understands the process of identifying, studying, and adapting the outstanding practices and processes of any organization anywhere in the world to help an organization improve its effectiveness. Benchmarking gathers tacit knowledge ─ know-how and assistance. In Ukraine, the benchmarking direction of Ukrainian agricultural companies has been opened, which analyzes competitors or different divisions of one holding company, which allows to compare their indicators and identify best industry practices.