Open AccessAN IMPLEMENTATION PROPOSAL OF INNOVATIVE PRICING IN GREEK COASTAL SHIPPING
Author(s) -
Ioannis Sitzimis
Publication year - 2021
Publication title -
oradea journal of business and economics
Language(s) - English
Resource type - Journals
eISSN - 2501-3599
pISSN - 2501-1596
DOI - 10.47535/1991ojbe130
Subject(s) - tariff , ticket , marginal cost , order (exchange) , variable cost , economics , economies of scale , variable (mathematics) , business , fixed cost , industrial organization , microeconomics , finance , computer science , international economics , mathematical analysis , computer security , mathematics
Greek coastal shipping is an industry which passed from the state regulatory interference to market forces. Its fare structure (tariff) was based on average (or total) cost and distance was the representative cost variable. As it is an industry facing strong economies of scale, average cost is higher than marginal cost. This means that companies equalizing prices to marginal cost, following Pareto–efficient allocation of resources, are driven to losses and are forced to seek other methods of efficient pricing policy. The purpose of this article is to examine the implementation of “innovative” pricing in Greek coastal shipping. “Innovative” pricing contains applicable measures in order to increase ticket prices in “peak” periods without affecting the level of quality, the number of passengers and the market share. The analysis results show that average fare will not necessarily raise. Ticket increases may be accompanied by quantitative discounts in periods of low demand. In these cases, “season tickets” can be applied.