Analysis of hotel business development in the Republic of Kazakhstan | Zendy

A. M. DAULETOVA | Zendy; М.Ж. Турсумбаева | Zendy

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Analysis of hotel business development in the Republic of Kazakhstan

Author(s) -

A. M. DAULETOVA,

М.Ж. Турсумбаева

Publication year - 2020

Publication title -

bulletin of the national engineering academy of the republic of kazakhstan

Language(s) - English

Resource type - Journals

eISSN - 2709-4707

pISSN - 2709-4693

DOI - 10.47533/2020.1606-146x.53

Subject(s) - swot analysis , business , tourism , strengths and weaknesses , hospitality , hospitality industry , hotel industry , business development , marketing , human resources , business environment , business administration , management , geography , economics , philosophy , archaeology , epistemology

The article analyzes the activities of the hotel business in Kazakhstan. The analysis of existing problems in the hotel business and identified possible solutions. The tendencies of development of hotel business of the Republic of Kazakhstan are also considered. A SWOT analysis of the hotel services market has been compiled, identifying its strengths and weaknesses, as well as opportunities and threats. It should be noted that the state of the hotel business is one of the main factors hindering the development of the tourism industry, the human factor in the hospitality industry plays a leading role and is an important resource of the enterprise.

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