Research and analysis of carsharing service

The article is devoted to the research and analysis of the car-sharing service. Great attention is paid to the literature review, and different business models suitable for building a car-sharing service are examined. Based on existing business models for different types of car sharing, the authors have justified and presented a new business model canvas. Another focus of the article is the study of the legal aspects for the establishment of a carsharing service in Kazakhstan, as well as the analysis of potential risks and methods for their management.