Open AccessPeran Competitive Advantage Dalam Pengembangan Agrowisata Abian Salak Di Kabupaten Karangasem
Author(s) -
Ni Luh Ketut Ayu Sudha Sucandrawati,
Ni Ketut Murdani
Publication year - 2020
Publication title -
jurnal ilmiah satyagraha/jurnal ilmiah satyagraha
Language(s) - English
Resource type - Journals
eISSN - 2723-5556
pISSN - 2620-6358
DOI - 10.47532/jis.v3i1.3
Subject(s) - tourism , competitive advantage , business , product (mathematics) , agricultural science , marketing , geography , mathematics , biology , geometry , archaeology
The purpose of this study is to increase the competitive advantage of Abian Salak Agro Tourism in Karangasem Regency . Bali is famous for its cultural tourism . Bali is also developing Agro-tourism as an alternative tourism . To be superior and compete , in the development of this tourism industry can not be separated from the creativity and innovation of the managers . Abian Salak Agro Tourism has made innovations in creating coffee products from Salak beans given the brand Salacca Coffee Bean . Research carried out by the method of qualitative descriptive . The competitive advantage of Abian Salak Agro Tourism is its unique fruit bark and product coffee from beans Salak are qualified