Peran Competitive Advantage Dalam Pengembangan Agrowisata Abian Salak Di Kabupaten Karangasem | Zendy

Ni Luh Ketut Ayu Sudha Sucandrawati | Zendy; Ni Ketut Murdani | Zendy

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Peran Competitive Advantage Dalam Pengembangan Agrowisata Abian Salak Di Kabupaten Karangasem

Author(s) -

Ni Luh Ketut Ayu Sudha Sucandrawati,

Ni Ketut Murdani

Publication year - 2020

Publication title -

jurnal ilmiah satyagraha

Language(s) - English

Resource type - Journals

eISSN - 2723-5556

pISSN - 2620-6358

DOI - 10.47532/jis.v3i1.3

Subject(s) - tourism , competitive advantage , business , product (mathematics) , agricultural science , marketing , geography , mathematics , biology , geometry , archaeology

The purpose of this study is to increase the competitive advantage of Abian Salak Agro Tourism in Karangasem Regency . Bali is famous for its cultural tourism . Bali is also developing Agro-tourism as an alternative tourism . To be superior and compete , in the development of this tourism industry can not be separated from the creativity and innovation of the managers . Abian Salak Agro Tourism has made innovations in creating coffee products from Salak beans given the brand Salacca Coffee Bean . Research carried out by the method of qualitative descriptive . The competitive advantage of Abian Salak Agro Tourism is its unique fruit bark and product coffee from beans Salak are qualified

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