Open AccessPengaruh Pelayanan Dan Kualitas Produk Terhadap Kepuasan Pelanggan Indomaret Sukawati Kabupaten Gianyar
Author(s) -
Ni Luh Bella Citra Dewi,
Ni Ketut Murdani,
Ni Luh Ketut Ayu Sudha Sucandrawati
Publication year - 2020
Publication title -
jurnal ilmiah satyagraha/jurnal ilmiah satyagraha
Language(s) - English
Resource type - Journals
eISSN - 2723-5556
pISSN - 2620-6358
DOI - 10.47532/jis.v2i2.67
Subject(s) - customer satisfaction , nonprobability sampling , service quality , product (mathematics) , sample (material) , business administration , business , service (business) , psychology , marketing , mathematics , medicine , population , physics , geometry , environmental health , thermodynamics
The study entitled “The Effect of Product Quality and Service on Indomaret Sukawati Customer Satisfaction in Gianyar Regency” aims to determine the significant effect of service and product quality on customer satisfaction at Indomaret Celuk Sukawati Branch, Gianyar, both on a persial and simultaneous basis. Data collection techniques using questionnaires as well as methods of observation, literature study and interviews. Analysis technique with multiple linear regression test, F-test, t-test, and determination test. In determining the sample the researcher uses purposive sampling technique with a total sample of 70 respondents.The results of the Influence of Product Quality and Service on Indomaret Sukawati’s Customer Satisfaction in Gianyar Regency are Services that have a positive and significant effect on Customer Satisfaction, Product Quality has a positive and significant effect on Customer Satisfaction, so it can be concluded that Service and Product Quality variables have a significant effect on Customer Satisfaction Indomaret minimarket, Jalan Raya Celuk Sukawati, Gianyar Regency.