Sustainability Concept in Ecotourism on Domestic Tourists of Generation Z

The purpose of this research is to find out the concept of sustainability in ecotourism in generation Z domestic tourists. The location of this research was conducted in Baluran National Park. This study uses a qualitative approach in which the data collected in the form of interviews, observation and documentation. The data analysed were the results of interviews with one expert from ecotourism, one manager from Baluran National Park, four Generation Z visitors and observations in the Baluran National Park environment. Data analysis techniques use data collection, data reduction, and coding in accordance with the themes discussed. Data collection methods use data triangulation techniques that are useful for establishing degrees of trust. The results of this study are the concept of understanding the importance of sustainability in ecotourism in generation Z domestic tourists is still lacking. There is awareness from generation Z about the importance of sustainable tourism, but there is still a lack of interest in participating in nature-based organizations because it does not attract packaging from the institution itself. In addition, there is still a lack of literacy reading among generation Z regarding natural knowledge, so Baluran National Park can create an interesting program for generation Z regarding basic understanding of nature in the form of online media