Open AccessA City Branding Framework in Regional Development Planning: The Case Study of Pringsewu Lampung
Author(s) -
Yunita Kesuma,
Fadhilah Rusmiati,
Citra Persada
Publication year - 2019
Publication title -
proceedings of the 55th isocarp world planning congress
Language(s) - English
Resource type - Conference proceedings
DOI - 10.47472/tmpn7545
Subject(s) - place branding , swot analysis , tourism , local community , business , public relations , city marketing , respondent , marketing , empirical research , political science , philosophy , epistemology , law