Open AccessPengaruh Citra Merek dan Periklanan terhadap Keputusan Pembelian Polis Asuransi
Author(s) -
Dea Amanda,
Nuri Aslami
Publication year - 2021
Publication title -
journal of vision and ideas
Language(s) - English
Resource type - Journals
ISSN - 2809-2643
DOI - 10.47467/visa.v2i1.813
Subject(s) - business , brand image , purchasing , advertising , purchasing decision , marketing
The purpose of this study was to determine the effect of brand image or brand image and advertising on insurance policy purchasing decisions made by insurance consumers. The results of the study state that the first is the influence of brand image or brand image factors on the purchase choice of insurance policy customers. second, that there is no effect of advertising on the choice to purchase an insurance policy. third, that there is a positive influence between brand image and the negative impact of advertising on insurance policy purchasing decisions.