Open AccessAnalisis Pengaruh Citra Merek, Desain Kemasan, dan Harga terhadap Loyalitas Pelangan Melalui Kepuasan Pelanggan sebagai Variabel Intervening pada Produk Minuman Bersoda Sprite
Author(s) -
Fikia Siti Meisaroh,
Rusdi Hidayat Nugroho,
Sonja Andarini,
Lia Nirawati
Publication year - 2022
Publication title -
religion, education, and social laa roiba journal/reslaj
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2716-4691
pISSN - 2656-274X
DOI - 10.47467/reslaj.v5i3.1822
Subject(s) - loyalty business model , customer satisfaction , advertising , business , marketing , customer delight , coffee shop , service quality , service (business)