Open AccessSugmentasi Pasar dan Positioning pada Perusahaan Asuransi
Author(s) -
Muhammad Nur Firdaus Nasir,
Nuri Aslami
Publication year - 2022
Publication title -
mimbar kampus
Language(s) - English
Resource type - Journals
eISSN - 2776-5571
pISSN - 1411-7673
DOI - 10.47467/mk.v21i2.903
Subject(s) - business , market segmentation , target market , product (mathematics) , marketing , marketing strategy , market share , mathematics , geometry
The success of an insurance company must be successful in marketing a product contained in an insurance company, and the company must know very well who the target consumers are, therefore a marketing strategy and market segmentation are needed as well as the target market target which is more precise in determining the segment and target market. targeted by the insurance company so that ithe company is able to compete in the market.
Keywords: marketing strategy, market segment and positioning