Open AccessStrategi Pemasaran Produk Asuransi Syariah
Author(s) -
Arini Lestari,
Nuri Aslami
Publication year - 2022
Publication title -
mimbar kampus
Language(s) - English
Resource type - Journals
eISSN - 2776-5571
pISSN - 1411-7673
DOI - 10.47467/mk.v21i2.882
Subject(s) - business , marketing , marketing strategy , islam , plan (archaeology) , marketing plan , process (computing) , product (mathematics) , computer science , philosophy , geometry , theology , mathematics , archaeology , history , operating system
The purpose of this essay is to learn about the marketing plans and techniques required by Islamic insurance companies to grow their business. In the marketing process, an important plan must be implemented, with the main goal of the company being a broad market reach. So, before entering the market, a strategy is needed that details all the plans that have been prepared, is complete and integrated, and ensures that the company's main objectives can be met through implementing the right approach.
Keywords : Strategy, Marketing, Islamic Insurance