Open AccessPengaruh Harga dan Promosi terhadap Meningkatnya Kepuasan Pelanggan
Author(s) -
Rahma Wulan Suci Nasution,
Nuri Aslami
Publication year - 2022
Publication title -
transformasi manageria
Language(s) - English
Resource type - Journals
eISSN - 2775-8710
pISSN - 2775-3379
DOI - 10.47467/manageria.v2i2.896
Subject(s) - customer satisfaction , business , service quality , competition (biology) , product (mathematics) , order (exchange) , marketing , quality (philosophy) , service (business) , business administration , advertising , industrial organization , mathematics , finance , epistemology , biology , ecology , philosophy , geometry
Along with the development of economy and technology and business competition in the global market, companies are competing in order to provide more satisfactory products and services to the customers and to offer competitive price. This competition is carried out in order to gain new customer and to retain their customer. This research is aimed to find out the influence of sevice quality, product quality and price to the customer satisfaction. The analysis technique has been done by using multiple linear regression analysis.The result of the research shows that the variables which have been applied in this research models are service quality, product quality and price that each of them has significant and positive influence to the customer satisfaction who have ever used the transportation services of Blue Bird taxi in Surabaya.These results indicate that the better quality of service, product, and price then customer satisfaction increases.
Keywords: service quality, product quality, price and customer satisfaction.