Open AccessStrategi Pemasaran Global di Pasar Indonesia
Author(s) -
Anni Zuhro Syafrida Hasibuan,
Nuri Aslami
Publication year - 2022
Publication title -
el-mujtama
Language(s) - English
Resource type - Journals
eISSN - 2747-2736
pISSN - 2746-9794
DOI - 10.47467/elmujtama.v1i2.851
Subject(s) - indonesian , globalization , business , opposition (politics) , elite , marketing , capital (architecture) , market size , advertising , economics , market economy , political science , commerce , geography , law , philosophy , linguistics , archaeology , politics
This review expects to get a worldwide advertising system in the Indonesian market for Indonesian organizations. The examination strategy utilized is expressive investigation technique. The blend of key showcasing variation and standard promoting system is worldwide advertising that is as per economic situations in Indonesia. It tends to be perceived that globalization is another test for organizations in executing advertising systems. Because of globalization, organizations are needed to rival elite organizations that have huge capital and more excellent items. In Indonesia, it turns into the objective market for worldwide organizations to expand their benefits, while Indonesian organizations lose in the opposition.
Keywords: global marketing strategy, globalization