Open AccessUnderstanding college students' e-loyalty to online practicum courses in hospitality programmes during COVID-19
Author(s) -
Yoanita Alexandra,
Septi Fahmi Choirisa
Publication year - 2021
Publication title -
journal of learning development in higher education
Language(s) - English
Resource type - Journals
ISSN - 1759-667X
DOI - 10.47408/jldhe.vi21.627
Subject(s) - practicum , hospitality , loyalty , psychology , medical education , quality (philosophy) , expectancy theory , higher education , perception , technology acceptance model , vocational education , unified theory of acceptance and use of technology , mathematics education , usability , pedagogy , marketing , business , social psychology , tourism , computer science , political science , medicine , philosophy , epistemology , neuroscience , human–computer interaction , law
This study aims to examine the students’ loyalty to an online practicum course for hospitality education during Covid-19 pandemic in Indonesia. Premised on the Technology Acceptance Model (TAM), we adopted a revised model consisting of Information System Success Model and Expectancy Confirmation Theory (ECT) to ascertain the students’ perceptions of the usefulness of the programme and their levels of satisfaction with, and e-loyalty to, the programme. This study utilized an online survey to obtain data from 309 participants. The partial least squares structural equation modelling method was employed in this study. The findings show that students’ perceptions of the usefulness of online learning were significantly influenced by information quality, system quality & system interaction which relate to satisfaction. Preliminary research provides the insight for stakeholders such as vocational institutions, teachers and practitioners of education to gain a better understanding the factors that contribute to hospitality students continued intentional use of online course.
Keywords: e-learning, practicum courses, hospitality students, pandemic Covid-19, student satisfaction, e-loyalty