Innovation of Business Model to Expand New Revenue Stream and Exploring Willingness to Pay in Café, Restaurant, and Business Sector to Waste Logistic Service in Urban Area: Study Case of NYAMPIH

The purpose of this study is to find out solutions and implementation of business model systems to get new customers when NYAMPIH starts to scale-up and market expansion to urban areas such as coffee shops, restaurants, and also other sector businesses in the city of Bandung. NYAMPIH is a smart application and educational platform that connects waste officers with their consumers. In this case, the transported waste has been categorized properly according to the facilities provided. After that, consumers can collect points given by officers when picking up their garbage and can be exchanged for prizes. Consumers only need to subscribe, so all organic and inorganic waste will not end up in the TPA/TPS, because we will process it back into a new value. NYAMPIH faces an obstacle, how to change one's habits to care about their own waste. This study will use a qualitative approach by conducting observations, observations, and also interviews with a total of 30 respondents who have the position of manager and also the location cleaning division according to the market segment appointed by the researcher. The primary data used is the history of NYAMPIH operations with financial data, and for secondary data from literature reviews, journals, and books. Previously, the NYAMPIH market segment was housewives who lived in housing, but there was still a lack of comprehensive implementation when viewed from NYAMPIH's income so far. Therefore, this research is devoted to analyzing new business models with sales scenarios for new market segments. The location observation is used to obtain location information and also the problems faced by the respondents directly. Interviews were conducted to obtain validation regarding the business model which will later become the new guidelines for NYAMPIH. The results of this study indicate that NYAMPIH must expand its market segment broadly and large according to the results of observations and interviews that when market expansion will be NYAMPIH will be more prepared and can also be implemented comprehensively through the results of business models with new revenue streams There is also to implement the location of the sector business that subscribes to NYAMPIH which will later become a zerowaste city area. After evaluation and scenario analysis, all divisional activities, including marketing, operations, finance, will be further improved for each activity that will be carried out in terms of developing NYAMPIH in the future.