Open AccessOnline Purchasing Behaviour of Consumers at Zalora in Malaysia
Author(s) -
Nor Shairah Binti Aznor,
Nur Asma’ Husna Binti A. Ramli,
Nurul Nadhirah Binti Mamat Zamri,
Sek Win Nye,
Siti Nur Batrisya Najwa Binti Basri,
Wan Syaril Bin Wan Mohd Khalid,
Nurhanna Aiman Binti Shaharin,
Vimala Davy G. Ramiah,
Sheela Paramasivam,
Isai Amutan Krishnan
Publication year - 2021
Publication title -
malaysian journal of social sciences and humanities
Language(s) - English
Resource type - Journals
ISSN - 2504-8562
DOI - 10.47405/mjssh.v6i11.1145
Subject(s) - purchasing , business , attractiveness , reputation , advertising , order (exchange) , the internet , clothing , marketing , goods and services , sociology , computer science , world wide web , psychology , geography , economics , market economy , social science , archaeology , finance , psychoanalysis
In the 1960s, the emergence of technology introduced by humans spurred the establishment of the Internet that can engage all people globally. Since 1994, the Internet has contributed tremendously towards the evolution of online shopping through the development Electronic Commerce (EC). There are many online shopping websites that have been established by various companies as other alternatives for consumers to purchase their goods or services rather than shopping at the stores. In Malaysia, the reputation and brand image of ZALORA has become the centre and the focus of society. It automatically raises a question among the marketers regarding the motives of the consumers in choosing ZALORA rather than other online shopping websites. This is due to the attractiveness of ZALORA that has led the consumers’ intention in purchasing or ordering the goods or services online. Therefore, it is vital to investigate and identify the factors that influence the consumers' purchasing behaviour as well as their intentions in shopping online at ZALORA. In order to fill the gap of this study, the data of 377 respondents were collected and analysed by using the Statistical Package Social Science (SPSS) software version no.25. The findings show that the website designs of ZALORA have been portrayed as the main factor that has contributed to the purchasing behaviour of consumers for online shopping at ZALORA in comparison to other factors which were convenience, time saving and security.