Open AccessGENDER AND MARKET: A SOCIOLOGICAL ANALYSIS OF COMPARISON BETWEEN TRADITIONAL MARKET AND SHOPPING MALL
Author(s) -
Aayushi Verma,
Pawan Kumar Misra
Publication year - 2021
Publication title -
khoa học xã hội, nhân văn và giáo dục
Language(s) - English
Resource type - Journals
ISSN - 1859-4603
DOI - 10.47393/jshe.v11i2.982
Subject(s) - purchasing , market orientation , marketing , business , advertising
This investigation attempts to discover the factors liable for various purchasing conduct of customers of traditional market (tribal market and rural market) and shopping centre and how sexual orientation assumes a significant part in the buyers purchasing motives and decisions. This paper takes into account an assortment of factors that keep on affecting the purchasing motives and decisions with changing marketplaces and with respect to gender contrasts. It investigates how sexual orientation in different aspects are associated with market be it as a consumer or in workforce. The paper likewise examines, how even the items and brands are gendered. This study further investigates shopping propensities in different types of markets in India and endeavours to recognize and differentiate potential contrasts between genders utilizing various studies. The paper attempts to analyse various previous investigations regarding two unique sorts of market and tried to understand consuming behaviour of patrons on these two types of markets.