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PENGARUH CELEBRITY ENDORSER DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPERCAYAAN SEBAGAI VARIABEL MEDIASI
Author(s) -
A. Ratna Pudyaningsih,
Waladi Imaduddin,
Eva Mufidah,
Esthi Putri Ardiyanti
Publication year - 2022
Publication title -
jurnal ema
Language(s) - English
Resource type - Journals
eISSN - 2549-2322
pISSN - 2548-9380
DOI - 10.47335/ema.v7i1.171
Subject(s) - brand image , business administration , advertising , business

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